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How to write your business plan: through this article, we have chosen to address the question that food supplement start-up must ask themselves.     There is no brand positioning strategy here, which we had the opportunity to detail in the article “How to create a food supplement brand in 3 steps”. In this text,

  A food supplement with collagen is essential to the range of any player in this market. However, how do you stand out and beat the competition with your collagen dietary supplement ?     As you know, collagen is a key ingredient in nutraceuticals. Like omega 3 or ashwagandha, collagen is favored by the

The Probiotics and Mental health relationship is at the heart of numerous interrogations. Talking about the « gut-brain » axis has become so widespread that this relationship is now automatically accepted.     However, we can wonder what mechanisms are synthesized by this expression? How to take care of your gut with probiotics ? How can probiotics

Creating the future best-selling slimming food supplement is an audacious challenge that brands should embrace.   The slimming segment has been for a long time among the best food supplement sellers, positioned as 4th segment among the 15 segments bringing turnover for the food supplements sold in French pharmacies (the pharmacy represents 50% of the

The new food supplements brands, for which distribution started on the Internet, are more and more welcomed by French pharmacies (drugstores). This stronger presence of new food supplement products in pharmacies is pleasing the consumers.   Indeed, the Digital Native Vertical Brands (DNVB) are a big hit since 2018, so big that their integration on

What is nutriaesthetic ? This a term that needs explaining.   To understand the Nutriaesthetic notion, it is essential to understand the notion of Nutricosmetic correctly.   Nutricosmetic is a form of Cosmetic that, instead of being topically applied, is consumed orally. Nutricosmetic therefore englobes all food supplements targeting beauty, namely food supplements with benefits for

Premenstrual syndrome appeals more and more to food supplement brands. Indeed, the number of food supplement brands offering solutions for this time of the menstrual cycle, often causing inconveniences, is rising. And this is good news !   Several studies show that premenstrual pain affects 75% of women of reproductive age.[1] In France, it represents

Launching your own food supplement gummies brand, here is a challenge raising questions.   As a reminder, gummies are food supplements in the shape of soft candy made of gelatin or pectin like « gummy bears ».   The gummies market is showing a very strong growth. In French drugstores for the first semester 2021, they reported